Third mobile phone service in UAE as Virgin Mobile makes debut

 After months of beta-testing, Virgin Mobile has now been officially launched, bringing “the first fully digital mobile service” to the UAE.

Emirates Integrated Telecommunications Company (EITC), the parent company of du, and which owns the brand in the UAE, said Virgin Mobile provides an unmatched consumer experience through its novel app-based service.

The Virgin Mobile UAE app, which can be downloaded via the Google Play and Apple App Store, enables customers to hand-pick their own mobile number, custom-make a mobile plan, scan their ID, and have the Virgin Mobile UAE SIM card delivered anywhere in the UAE within an hour.

Using the app, customers can port their mobile number without visiting a store, track their data and minute usage in real time, search and choose their favourite mobile number and set up monthly spend limits on a subscription-based model with no contract.

Earlier this year, following the announcement by EITC to bring the Virgin Mobile brand to the UAE, Virgin founder and global entrepreneur Sir Richard Branson visited the UAE to see the digital service in development.

Osman Sultan, chief executive officer, Emirates Integrated Telecommunications Company PJSC, commented: “Today, we are delighted to add such a well-known global brand to our portfolio, which is critical to our strategy of offering more choice for consumers in the UAE. We feel privileged to have welcomed Richard Branson to the UAE earlier this year, and to have his passionate support for the brand.”

“We have always worked hard to offer our customers the latest technologies and the best service, and we believe Virgin Mobile’s fully digital offering is ushering a new era in connectivity and customer-led service never seen before in the UAE,” he continued.

Richard Branson, Virgin Group founder said, “This is a very exciting time for us, and we are proud to announce the launch of the Virgin Mobile brand in the UAE. The digital service that Virgin Mobile is offering is world-class and cutting-edge. We have a fantastic team in place who I believe will make mobile better for customers across the UAE.”

Consumers in the UAE are already familiar with the Virgin brand, with Virgin Megastore, Virgin Radio and Virgin Atlantic all household names in the country.