MUMBAI: Multiple corporate players including DBS Bank, Reliance Jio and Chinese mobile handset manufacturer Vivo are in the race to grab sponsorship rights of the Indian cricket team for the next five years.
Rahul Johri, CEO of the Board of Control for Cricket in India (BCCI), had told ET that the board received expressions of interest from brands and companies operating across a diverse range of industries such as BFSI, auto, e-commerce, mobile and telecom, and media and entertainment.
While Johri refused to share the specific names, industry sources said Paytm and Star India have also picked up the tender documents inviting bidders for the sponsorship rights.
"India is a key focus market for DBS Group. We realise that Bollywood and cricket are two religions here and being a challenger brand, we have to be associated with it," Sheran Mehra, head - Group Strategic & Marketing Communications, DBS Bank told ET.
ETTelecom |
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