As part of its announcements at CES 2016, the Huawei Consumer Business Group shared the details of a slate of partnerships that will create a new consumer ecosystem in mobile, bringing together the best in technology, payment, sound and fashion in its newly launched consumer electronic devices. At its press conference today, Huawei showed that through partnerships with the leading companies of certain industries, premium devices and experiences can be created for consumers that extend beyond technology. These partnerships represent Huawei’s commitment to working together to create the high-quality devices that reflect the wants and desires of an increasingly savvy and selective consumer market.
Together. We Create A Premium Audio Experience With Harman/Kardon: People using Huawei’s M2 Tablet will have an opportunity to enjoy the rich sonic experience of Harman/Kardon, as the result of a new partnership that integrates that company’s leading audio technology into the 10-inch tablet. Founded in 1953 by music and art lovers Dr. Sidney Harman and Bernard Kardon, Harmon/Kardon is the world leader in audio and video industry, and is known for its innovative design and an enterprising spirit. In the M2 Tablet, Harman/Kardon will provide its cutting-edge Clari-Fi audio restoration technology designed recover the lost details of music and compensate for lost high frequency sounds in music, bringing optimal lossless music and unbelievable surround stereo effect to listeners.
Together. We Create A New Sense Of Style With Swarovski: Building on the successful launch of the Huawei Watch last year, the company announced the Huawei Watch for Lady, a luxurious version of the well-received smartwatch device alongside a design partnership with Swarovski AG. Since 1895, Swarovski has shared its mastery of light and sparkle with the world and now brings its premium crystals to the Huawei Watch. This partnership offers people an elegant and ornate way to express their personality through a blend of the best of technology and fashion.
Together. We Create Personalized Luxury With Google: The Nexus 6P was one of the top smartphones launched in 2015. Huawei is excited to continue its collaboration with Google as it launches a new gold version of Nexus 6P. Jointly manufactured by Huawei and Google, this special edition gold Nexus 6P offers a stylish option for people who want a more luxurious, premium device.
“Through the different types of devices Huawei creates, we are convening a new mobile ecosystem of partners that bring together the best in technology and lifestyle design,” said Richard Yu, CEO, Consumer Business Group. “The products that result from these collaborations define premium by combining the industry’s best technology, fashion and sound, providing our customers with the ultimate user experience. Together with our partners, we are proud to deliver the devices that today’s discerning consumers are demanding.”
Huawei’s portfolio of devices at CES 2016 showcases the dramatic results of industry-leading collaboration and innovation: Together. We create.
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